Entrecard Ad Campaigns  

One of the advantages to having multiple Entrecard accounts is the additional data one can twist and turn in order to develop strategies for driving traffic via Entrecard. One of the most interesting results that I was able to see from recent activity was the impact that buying ads had on the number of cards dropped on my site.

While dropping 300 cards a day is a very good way to drive up the cost of advertising on your own site, most Entrecarders learn rather quickly that 25% of the revenue doesn't really make that big of a contribution to one's Entrecard Credit total. And unless one's Entrecard is in the top 3 of its category and gets featured on the Category Main page or featured on the Most Popular page, having a high ad price might be good for one's ego, but not necessarily good for one's traffic. There are plenty of open ad slots for sites that cost 100 ECs or more and some of these more expensive sites end up displaying their own Entrecard when no one steps up to buy their spot.

So, you drop hundreds of cards for a couple of weeks and the credits in your account keep climbing. Now what? (This question was just asked today in the Entrecard Community Forum.) Do you try and buy an ad on Joe Tech's or Saphrym's blog? Do you bottom fish and try and grab the noobs when they first hit "submit" on their new Entrecard account? Do you use the ECs to buy 125x125 ads on sites via the Shop or Promotions Forum? Do you sell the ECs on ebay or elsewhere?

A lot depends on what you are trying to do with your blog, the nature or your content, and what stage of development you are at with your blog. I enjoy working on ad campaigns and have come up with a few ideas that I will share in this blog that might be of interest to my fellow Entrecarders.

What next?

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