Entrecarder Profile: Cecilia  

The Cleveland Ohio Real Estate Blog has some great tips for buyers and sellers of real estate, regardless of where they are located. Great tips aside, it's the person behind the blog that has made a mark on the Entrecard community. I did have to look up her full name, but that only helps support my point that Cecilia Sherrard, aka The Realtor, is one of the few Entrecarders whose first name is sufficiently well-known as to generate immediate recognition from many of the active members of the community.

Perhaps it's due to her photo being an integral part of her Entrecard, or maybe she's easy to remember because of her quick wit and humor, but there have been few Entrecarders who've hit the scene running as quickly as Cecilia did and become so recognizable so fast. After reading her bio page I shouldn't be surprised at all, as Celicia has garnered many awards as a successful Realtor. What is surprising is that she manages to find the time to stay active in the Entrecard community! I spent 8 years as a Loan Officer and interacted with many real estate agents, most of whom weren't particularly drawn to techie stuff, and the more successful ones (like Cecilia) were too busy for something like Entrecard. Honestly, it was usually the guy who sells two properties a year that was into Internet stuff and not the top agent in the office. What that tells me is that Cecilia is just plain good at what she does.

Cecilia also did something that I think is really smart in that she put her URL on her Entrecard, which might seem unnecessary as far as the Entrecard community goes, but makes for a great ad on sites like Chow, Cow, or Problogger, where the vast percentage of visitors aren't Entrecarders. She's got name recognition, face recognition, industry recognition, URL recognition, and location recognition all wrapped up in her Entrecard presence. There's a lesson to be learned here for those Entrecarders who are in the community to promote their businesses.

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