Entrecard's Disconnect with Reality
I want to say that "Hey, we're all adults, here!", but that's not the case, as there are minors who have Entrecard accounts, too. Instead I'll just say that the Elephant in the Entreroom has a roommate...an ostrich who apparently has its head in the sand. I'm talking about the idea that Entrecarders "read" other blogs while they are dropping cards. Yes, it does happen...but someone should look at the category rankings and do the math. Evelyn would be proud of all those Entrecard speedreaders who can drop 300 cards a day and read every new entry on the sites they visit. And let's not forget to comment, stumble, and send love notes while you're at it. Talk about a full-time job!
This entry is a result of a thread in the Entrecard Marketing Forum wherein an Entrecard member, Sci-Fi Herald, is offering to drop cards for other Entrecard members for a fee. The thread was officially closed and the explanation given by one of the Forum moderators (Saphrym) was:
This service pretty much guarantees that the blogs will not be read. Entrecard does not condone this type of service.
And we remind everyone that if you use this type of service you are putting your passwords at risk.
Thread closed but left as a reminder.
Hmmm...I'll get to the reasons why I thought Sci-Fi's offer wasn't enticing in a bit, but let me start with the "disconnect" as I see it:
1) The Entrecard ranking system rewards those on the Popular page and in the Top 3 of their category. Not directly, but as a result of increased exposure and presumed worth of the blog, or at the very least an indicator of Entrecard activity. Also, more daily drops = more Entrecard Credits (ECs) = more money or ability to buy ads or other commodities. Result = motivation (for some, many, or most?) to earn as many ECs as quickly as possible. Reality check = Reading blogs slows down the card dropping process and for many--if not most--Entrecarders, card dropping is their main and most time-consuming Entrecard activity. The average Entrecarder might read 5, 10, or even 50 entries a day, but they are not reading 100% of the sites they drop on, which "pretty much guarantees that [some] blogs will not be read."
2) Ever heard of RSS feeds? Of course you have, and yet RSS feeds are an odd fit with Entrecard in that their use is somewhat counterproductive, especially if one is trying to increase traffic to their site and/or maximize the number of cards dropped on them. For example, an Entrecarder finds a blog whose content they really enjoy reading and as they don't want to miss a single entry they subscribe to the blog via the available feed. In fact, it might be that the owner of the blog to which they have just subscribed doesn't return drop because they are too busy writing quality content. So what's the point of visiting the blog and dropping on it if you can get the content via feed and if your card drop isn't going to be reciprocated? True, you can "reward" the blog owner with your card drop and visiting the blog allows for one to comment on the articles, as well as view any graphics (and ads) that don't come through the feed. However, if you are seeking efficiency with your 300-a-day card dropping strategy, you'll want to use your drops on sites that have the highest likelihood or returning the drop. Notice the "if" in the prior statement. Not every or even most Entrecarders are taking that stated approach, but a good number apparently are and in my opinion it's a disconnect with reality to think otherwise.
3) There's not 300 blogs in the Entrecard system that interest me enough to read them on a regular basis nor do I have the time to do so. That's my reality and I'll bet it is the norm for most Entrecarders. How many times do I need to read about the newest Wordpress release or what Britney Spears is doing or the same contest entry blog or how great a program ____________________ is? Sure, I've posted similar content on occasion and my point is that there is a lot of duplicate or uninteresting content out there which "pretty much guarantees that [most] blogs will not be read" by me. I suspect that Entrecard knows this happens and hopes that its members will at least scan the articles they come across while card dropping, and Entrecard can't really say anything to the contrary from a corporate point of view. Well, actually, that's not true. Rather than say "Entrecard does not condone this type of service" they could have said "Entrecard encourages its members to read their fellow members' blogs as often as is feasible."
Now, for the reasons why I think that Sci-fi Herald's offer should be ignored. First, they have no track record of having actually dropped 300 cards a day on their own account, so why would anyone believe that they would or could drop 300 cards on someone else's account? As of this writing they are listed as a Casual and Relaxed card dropper and it costs a mere 21 ECs to advertise on their blog, which has been in the Entrecard system for about a month. Second, there is no identifying info for the blog that would give a potential client some comfort about letting them date your daughter, so to speak. The blog is hosted at Blogger and the About Me default has been removed. None of the entries that I read, some of which I found to be pretty interesting, contained any personal data or clue as to who the author is. Hmmmm. Third, Sci-fi Herald is only charging a $1 a day for a service that takes even the most nimble-fingered seasoned Entrecarders at least 30 minutes to blast through. Talk about a disconnect with reality! Add it up, and if it's not fishy, it's definitely naive. Do you want to give this person your password and ability to access your Entrecard account, potentially hijack your ECs, post in the forums in your name, send messages to other Entrecarders in your name, redirect your account to a porn site, upload a picture of their girlfriend as your Entrecard graphic and generally wreak havoc with your Entrecard reputation? {{{shudder}}}
I can speak from experience on this subject in that I have guest dropped for two different Entrecard members, neither of which I accepted payment from for so doing. ( I should note that I did keep the ECs that I earned from card dropping for one of the accounts.) I had my reasons for providing this service and it wasn't to make money from them. In fact, now that I have done it for free, I wouldn't guest drop for someone for less than $20 an hour. Honestly, it's a pain. Do I think the practice should be banned? Heck no, and welcome to the business world. I can agree that Entrecard might want to ban offers to guest drop from their Forums and Shop and even publish statements that they don't condone the practice, but I believe that there is room for trustworthy professional card droppers to provide a valuable service to Entrecarders who are seeking said services. Just don't ask me to do it for less than $20 an hour and without payment in advance, paypal only.